"..the best businesses have a conversation with people, they don't just transmit stuff, and the very best ones understand what emotion they are trying to engage within their customer."
Toby Bekkers, Bekkers Wine
Toby Bekkers is many things. A Viticulturist, Vigneron, Wine Business Consultant, Nuffield scholar, McLaren Vale identity and master observer.
Toby chats about converting vineyards to organics and biodynamics, selling wine to race horse owners, where he observes to find the best learnings and Graham Norton.
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