Fiona Hall is a cherry and apple grower, packer and marketer from Orange NSW, where she and her husband Bernie run Caernarvon Cherry Co and Bonny Glen fruits. Plus she makes a mean cuppa!

Marketing seasonal produce such as cherries both nationally and internationally, is a key to producers getting good prices for their products and sustaining growth. We discuss the challenges of market penetration, and the need to work together as a smaller industry to achieve growth. Meanwhile, ageing workforce's and farm consolidation are changing the business dynamics in the local apple industry.

Fiona's shares her thoughts on developing the confidence to lead an industry through practical action, and building an upbeat community.

Click the link below to check out the interview.

Interview August 2018